Categories & Criteria

Entries are categorized giving a total matrix of four (4) possible category winners, all being scored on even playing fields.

The highest overall numeric score will be awarded the grand prize: The CFA Award of Excellence in Franchising.

Traditional Franchises (i.e. bricks and mortar locations)
New / Emerging (franchising 3-10 years)
Mature / Established (franchising 11+ years)

Non-traditional (including mobile, home based, etc.)
New / Emerging (franchising 3-10 years)
Mature / Established (franchising 11+ years)