The Benefits

"The award is about education, the CFA's Code of Ethics, good public relations for franchising, and highlighting the fact that, when the franchisor and the franchisees work together, there is no better way to do business. This is what CFA is all about. It reflects our core values: how to do franchising right.

"This award is an educational tool. Emerging franchisors and anyone in franchising can get great information. There's no reason not to participate; how can you lose?"

– Cheryl Kostopoulos,
President, Pak Mail Centers Canada & Chair of the CFA Award of Excellence in Franchising Committee

Franchise systems applying to the CFA Award of Excellence in Franchising program will receive many rewards and benefits.

Benefits of Applying

A chance to win the Grand Prize, a Category Award and/or a Franchisees' Choice designation
Valuable third-party insights in to the strength of the relationships within your franchise system
Access to a customized feedback report* comparing the franchisor's opinion of how the system is performing to their franchisees' opinions (aggregate) on the same areas of operation to determine areas of misconception and to validated all the things you are doing right
Access to a benchmark survey report* comparing your system to an aggregate of others in your category and all participants overall (actual names undisclosed)

*Note: Survey results are made available to entrants if at least 20% of its franchisees complete the questionnaire. Reports are available at a fee of $275.

Benefits of Winning

Grand Prize Winner

CFA Award of Excellence in Franchising golden statuette
A cover line and feature profile article in FranchiseCanada magazine
An article in the FranchiseVoice newsletter
A link from your franchise system's CFA website listing to the CFA Award of Excellence in Franchising web pages for one year
A media release announcing the winners to media outlets
Use of the CFA Award of Excellence in Franchising Grand Prize logo
An improved ability to attract prospective franchisees
Peer recognition

Category Gold Winners

CFA Award of Excellence in Franchising lucite trophy
A link from your franchise system's CFA website listing to the CFA Award of Excellence in Franchising web pages for one year
A media release announcing the winners to media outlets
Use of the CFA Award of Excellence in Franchising Category Winner logo
An improved ability to attract prospective franchisees
Peer recognition

Category Silver and Bronze Winners

CFA Award of Excellence in Franchising certificate
A media release announcing the winners to media outlets
An improved ability to attract prospective franchisees
Peer recognition

Franchisees' Choice Designees

Franchisees' Choice designation and recognition on the Franchisees' Choice List for 2011, widely promoted as the top franchises in Canada based on franchisee satisfaction
Inclusion in a feature article on Franchisees' Choice List in FranchiseCanada magazine
A media release announcing the Franchisees' Choice designees for 2011 to media outlets across Canada
Exclusive use of the Franchisees' Choice of 2011 logo
Inclusion in the promotion of the list on the CFA website with a link to your franchise system's CFA website listing
An improved ability to attract prospective franchisees

The 2011 CFA Award of Excellence in Franchising winners and Franchisees' Choice designees will be announced at the CFA National Convention, April 3 - 5, in Niagara Falls, Ontario.